Light at the end of the tunnel.jpgThe Occupy Wall Street movement began with a poster, a word cloud, a QR Code and three lines of text:

#OCCUPYWALLSTREET

September 17th. Bring tent.

www.occupywallst.org

Steve Jobs launched his massively successful “Think Different” rebranding campaign for Apple in 1997 with a TV commercial and this script:

Here’s to the Crazy Ones.